More Than a Button: The Best CTAs for Paid Social Advertising (Based on $130M in Ad Spend)
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NOVEMBER 7, 2023
A quick definition for newer marketers in the room: A call to action (CTA) is a statement that prompts someone to do something. We don’t have to tell you that marketing budgets took a hit this year , with average budgets falling from 9.5% Source: 2023 B2B Paid Social Benchmark Report Why did it crash? CPO N/A $21,378.29
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