Advertisements Internet Marketing Narrowcasting PageRank 
Customer Experience Matrix
SEPTEMBER 9, 2009
Summary: marketing has shifted steadily over time from passive to active consumer engagement. Marketers need to master new skills at each stage; as they do, advertising budgets will shift to take advantage of the new medium's increased effectiveness. Thus, social media present a major threat to search advertising revenues.
Convince & Convert
MARCH 6, 2012
” Mark: I’m thinking, wow, people don’t react this way over pagerank. Maybe Narrowcasting Trumps Broadcasting. I think he said, “I just have to be liked by six marketing directors in the world. Really, it’s a new marketing channel. It’s a new marketing channel.
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