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Digital B2B Marketing
MAY 19, 2011
The Problem: Advertising will not create this brand. Before someone buys (and even for a period of time after), whether they are choosing an advertising agency or an ERP solution, they do not know the value. This information is far more influential than the advertising message within your direct control. Not in B2B.
Digital B2B Marketing
JUNE 26, 2012
At others, it refers to more traditional advertising metrics like increasing intent to purchase or interest in the product. ROI Version one: Our $20,000 Facebook campaign drove 1,546 new likes. They are widely used in planning discussions, in agency briefs and in the media, but they no longer clearly communicate your intent.
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Digital B2B Marketing
NOVEMBER 15, 2011
You see this impact in social media pilots started without a commitment. The result is twitter accounts, facebook pages or blogs that have been abandoned or nearly abandoned by companies that were not committed to social media. a Boston agency that closed in April. A great example of this is Infor’s Big ERP campaign.
Digital B2B Marketing
NOVEMBER 15, 2011
You see this impact in social media pilots started without a commitment. The result is twitter accounts, facebook pages or blogs that have been abandoned or nearly abandoned by companies that were not committed to social media. a Boston agency that closed in April. A great example of this is Infor’s Big ERP campaign.
Digital B2B Marketing
APRIL 7, 2011
It lives on, its very existence reducing the effectiveness of your brand campaign. No other metric is (1) common across all advertisers and publishers and (2) accessible by publishers. Until an alternative performance metric can broadly be measured by those selling advertising space, click rates will remain a fixture.
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