Adsense Cost Per Thousand Personalization ROAS 
Hubspot
APRIL 2, 2021
However, in a small to medium-sized business, the job may be done by the same person or team. Another option is called programmatic direct, in which ad inventory is sold at a fixed cost per thousand impressions (CPM) with no bidding. Think Google Adsense and Facebook Audience Network. Verizon Media.
Single Grain
JANUARY 23, 2023
On the other hand, a professional PPC consultant knows exactly how to conduct market research to thoroughly analyze the market before preparing a personalized marketing strategy for better brand awareness and launching several campaigns. If you are running ads on Google, you need to set up your Google AdSense account to start running ads.
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