sales-lead 
EMagine B2B Blog
JANUARY 6, 2015
It organizes and automates the insight-focused capabilities from your CRM, lead management system, web analytics platform, and other campaign systems to create a smooth streamline across all channels. Many companies like Salesforce and Marketo offer software programs for B2B marketers.
WebMarketCentral
JANUARY 22, 2008
A well-crafted search marketing program can provide not only broad brand exposure at a very reasonable cost (with CPMs of $10 or less), but also high-ROI lead generation. In the words of the author, "You need to set three key metrics on the way to managing by revenue: required margin per sale; close and conversion rates; and affordable CPC.
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