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CPA – The Holy Grail of Online Advertising?

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Adsense/Adwords (and its derivatives), since it revolutionized web publishing by turning. However, the recent issues of click fraud , click attack , ad tracking. However, the recent issues of click fraud , click attack , ad tracking. Click fraud and other critically contentious issues.

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Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

and) optimized landing pages work even better—as high as 200% improvements in conversion rates" and then offers ten tips for designing more effective landing pages. Landing Page Optimization by MarketingExperiments An excellent post presenting two detailed case studies on how landing page optimization increased conversion rates by 50-60%.

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