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CPA – The Holy Grail of Online Advertising?

readwrite

This article explores the new online advertising model of CPA (Cost per. Action/Acquisition) and determines whether it will be The Next Big Thing on the. The CPA feasibility test. into testing whether CPA is good for publishers, then we’ll explain the theory behind it. Action/Acquisition) model.

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Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

AdReady, Another Low-Cost Display Ad Shop, Opens by Online Media Daily AdReady is a new service that aims to "democratize" search marketing by making it more accessible and affordable for smaller businesses. Per the article, "AdReady allows advertisers to pick and customize remarkably professional-looking ads for free.

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