What Is Paid Media? Definition, Types, Process with Examples
Martech Advisor
JANUARY 7, 2020
Facebook, Instagram, YouTube, LinkedIn, Twitter, Snapchat, and Pinterest are the top-performing channels for paid social ads. This type of ad also includes advertorials that inform and influence conversions. Acting as a digital marketplace, the ad exchange curates digital inventory from multiple ad networks (example: Google AdSense).
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