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What Is Native Advertising? Definition, Components, Benchmarks, & Best Practices with Examples

Martech Advisor

They can be considered modern advertorials. If you have used Google AdSense or Media.net on your website, you might know that the ads are relevant to your website content. Learn More: Top 10 B2B Display Advertising Strategies for 2020 and Beyond. Here is how a content discovery ad appears on Wired. Branded Content.

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What Is Paid Media? Definition, Types, Process with Examples

Martech Advisor

This type of ad also includes advertorials that inform and influence conversions. Or if it’s a B2B software launch and that is competing with an existing and established market, a combination of Google search ads (since there could be direct Google searches if it’s a well-known market), social ads, and even DOOH.