What Is Paid Media? Definition, Types, Process with Examples
Martech Advisor
JANUARY 7, 2020
In this article, we cover what paid media is, the types of paid media models, channels, and creatives, and the process of gaining paid media, with examples. CPC vs. CPM. Cost Per Mille (CPM). Cost Per Thousand/Mille (CPM) refers to the model where an advertiser pays per thousand ad views. CPC vs. CPM. OOH and DOOH.
68 
Let's personalize your content