17 Questions On How To Build A Content Marketing Strategy [Q&A]
Marketing Insider Group
JANUARY 28, 2015
One of the common ways to look at this is subscribers to a blog or newsletter. Content marketing is not advertising and it is not a press release. Next, I would look at direct traffic (RSS and Newsletter subscribers) and social traffic. Even just shifting some of the cost around those unused portions can help show some ROI.
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