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10 New Year’s Resolutions to Improve Customer Experience

Kapost

It doesn’t have to be a long, complex survey—could be as simple as adding polling in your app, as a non-intrusive flyout, such as provided by Satismeter. A sales leader at Salesforce.com once told me: “We have a policy here called, stay in your lane.” According to Wikipedia , 80-90% of all data is unstructured.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. Examples: Salesforce.com, Google. For example, if you spend $500,000 on Sales and Marketing in a given month and added 50 customers that same month, then your CAC was $10,000 that month. Learn more here.).

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How to Calculate Social Marketing ROI

Paul Gillin

In the aggregate, the company may be able to justify its practices in the form of higher customer satisfaction and repeat sales, but we doubt the support manager who charters the midnight express is required to justify the added expense in advance. That’s an impressive result, but it isn’t a return. A good CRM system is essential.

ROI 50
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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Wikipedia and a handful of open-source software developers were the pioneers. More than 50 years ago, McGraw-Hill created an ad that became legendary in the decades to follow among business-to-business marketers–and among those folks like me who were selling advertising to those skeptical business executives. don’t know your company.