The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)
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APRIL 12, 2022
Usually, A/B tests are thought of in terms of making minor tweaks like changing the color of the call-to-action (CTA) button or adding a new headline but it’s deeper than that. In fact, Carreri’s pulse analysis for different industries reveals a common theme—people don’t tend to share insights about their on-site experience.
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