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The 22 Best Virtual Event Platforms

Webbiquity

New platforms are being developed, and new features added to existing platforms, to more closely replicate the live experience. Image credit: Teooh. The ability to present slides, stream video, collaborate on a whiteboard, and chat with the group or individual members are now just table stakes. Pricing: starts at $25,000. vConferenceOnline.

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The Ultimate Guide to the B2B Marketing Automation Solutions

Valasys

With the help of B2B marketing automation solutions, marketers can place forms on landing pages, microsites, or on their website and can progressively collect information from visitors with each subsequent site visit. Eloqua helps customers get the most out of its products by teaching and instructing them constantly. f) A/B Testing.

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B2B Pay Per Click Advertising

LeadSloth

To me, this means that we want to be very careful to be clear on the true value proposition delivered by the client’s products and services when we are crafting ad text. I’m a little less inclined to “think outside the box” when it comes to B2B ad testing. For B2B keyword and ad testing, we tread with a bit more caution.

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)

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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. People enter a campaign by being added to a group. Other business marketing systems generally cannot.)

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Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best

The Point

The email below from marketing automation vendor Eloqua is part of one of those rare B2B campaigns that combines email marketing best practices with an impeccably executed creative concept. The response microsite continues the theme seamlessly, adding a textured background (one that would be awkward in the email) and a video of Juan himself.

Eloqua 100
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Kwanzoo Builds Content for Cross-Channel Marketing

Customer Experience Matrix

The mechanics were clear: a tool to generate HTML-based forms, surveys, banner ads, and social sharing links that could be used on Web sites or embedded in emails. Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and Salesforce.com.