Book Review: Maverick Marketing
Webbiquity
MAY 17, 2010
Along the way, he explains why maverick marketing is becoming essential, citing research from Yankelovich that 60% of adults say they feel overwhelmed by commercial messages, are interested in skipping or blocking ads, and feel the volume of marketing is “out of control. Share this on del.icio.us. Post this on Diigo.
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