Vidyard

DECEMBER 18, 2014

Michael Gerard, CMO of Curata and Joe Gelata, our own Director of Demand Gen discussed the measurement of content initiatives in last week’s webinar: “Measuring the Impact of Content Marketing on Your Pipeline” (full version at the end of this post). Let’s take a look at the key takeaways.

Top of Funnel 52

Top of Funnel Multi-Touch Attribution Lead Ranking Lead Scoring 52

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? When a prospect or customer fills out the form, the activity is captured and the lead is added to the database (if it is new). You can test emails (subject lines, copy, graphics, calls to action, frequency, timing, etc.) Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Webbiquity

JULY 10, 2018

Social sharing: There are lots of options for adding social media sharing buttons to your posts or pages, encouraging and making it very easy for site visitors to share your content with their networks. For either type of site, building an email list by getting visitors to subscribe to your newsletter or updates is a common goal.

Paid Content 210

Paid Content CMS Development Design Optimization 210