Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.
The ROI Guy
SEPTEMBER 28, 2010
The question any marketer needs to ask - Are your marketing efforts adding to the clutter, or engaging with prospects to advance the buying cycle? Do White Papers Still Rule? HOWEVER, because of information overload driven marketing fatigue, ZDE and others report that white paper downloads and frequency of use are DOWN year over year.
40 
Let's personalize your content