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4 Elements that drive B2B direct marketing results

Biznology

This is where list research comes into play, and it’s a confusing B2B data world out there, as many potential list sources have popped up in the last 10 years. By offering ongoing valuable information, you keep the lead interested. Sequence and Frequency of Contact Media – 20-30% of success.

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Why brands keep emailing you to ask how you feel about them

The Customer

the brands seem to plead with increasing frequency. The General Data Protection Regulation , which went into effect in May 2018, required brands to re-do their email lists and obtain consent to continue corresponding with anyone who hadn’t actively opted in (e.g. How do you feel about us? WE DON’T GET THAT MANY SALES FROM INSTAGRAM.

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.