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10 Things That Can Destroy an Email Marketing Program

Online Marketing Institute

NOVEMBER 16, 2012

Topics Stats & Tools Training & Education Jobs White Papers. Ad Industry Metrics. Your campaign frequency has now gone up significantly. Rx: Cap your frequency to match your consumers preferences, and if they do unsubscribe, offer to reduce the frequency to a minimum. Sponsored by Doubleclick.

Paid Content 40
Paid Content Paid Search Agency Advertising Agencies Email Marketing 40
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Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)

WebMarketCentral

AUGUST 14, 2007

It can be challenging to find current statistics, but based on several studies, these are typical CTR ranges for email newsletter ads, email campaigns (blasts or internally-produced enewsletters), and banner ads. The Advertising Is Good For You blog tracks these statistics from DoubleClick.

Banner Ads 20
Banner Ads Click Rate CTR Banners 20
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