Sprout Tested: The answer to why you put links in the comments on LinkedIn
Sprout Social
APRIL 26, 2023
With bandwidth already thin for social teams, it pays to be sure the posts you push out on the platform are optimized for maximum social media engagement. How we tested adding links to content on LinkedIn Social media is part art, part science. A UTM is a basic code snippet added to the end of your URL. Comments vs. post?
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