Martech Advisor

JANUARY 16, 2020

Spotify Ran a Witty Billboard Ad Campaign in December 2017 to Highlight the Listening Habits of Spotify Users. The first digital ad that ran in 1994 wasn’t rich in targeting, but after 25 years, the digital advertising industry is as sophisticated as it gets. Display ads. Social media ads. Over-the-top (OTT) ads.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122

ClearVoice

DECEMBER 7, 2020

Some of you are old enough to remember telemarketers and landlines. Adding insult to injury, any attempt to move around while talking to people left you tangled in the plastic cord attached to the receiver. Whereas outbound marketing uses traditional tactics, such as direct mail and ads, to reach out to people then draw them in.

Inbound Marketing 52

Inbound Marketing Enterprise Management Paid Search Agency Work Management 52

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Two thirds of marketers use PPC ads to get eyes on their landing pages and blogs. . . Mobile will account for 72% of US digital ad spend by 2019.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122