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An Introduction to Black Hat SEO

Hubspot

Adding multiple variations of keywords where they add no value creates a bad experience for users. Google explains keyword stuffing as: Lists of phone numbers without substantial added value. A publisher like Forbes or Inc might change the ads that appear on a page in order to fund their content.

SEO 76
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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t? Does PageRank Flow Through Image Links? Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t? Profile page information is too volatile to be trusted for ongoing rank relevance. What is a “Paid Link”?

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Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

Reciprocal link exchanges. + Reciprocal link exchanges. Back in the day, reciprocal link exchanges were common courtesy. Unless you have a legitimate partnership or mutual connection with another website, creating a reciprocal link exchange to get “link juice” or money is considered manipulative. Table of Contents. +

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What Google Thinks about Influencer Marketing

Content Standard

Google wants bloggers who receive free products in exchange for reviews to disclose that relationship, preferably at the top of the content. That means Google won’t count the link when it determines PageRank, since the link didn’t come about organically. On a Tweet, that might be as simple as using #ad.

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How to Use Link Building for Improving SEO

seo.co

Diversify your inbound link profile. That’s why it’s a good idea to seek new publication sources in order to diversify your link profile. Building links on more prominent, important pages can help you squeeze more PageRank flow out of every link you build. Find and eliminate “bad links” in your profile.

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The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

SERP features like featured snippets, related questions and ads with site links are pushing even high-ranking results further down the page. Google’s Link schemes documentation tells you everything you need to know, but here’s a quick snapshot: Don’t buy or sell links that pass PageRank. Hidden links. Things to remember with links.

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Natural vs. Unnatural Links: What’s the Difference? How to Build a Natural Backlink Profile

seo.co

When comparing your backlink profile , we’ll be discussing a number of critical components to ensure your links are natural. As the scale of one’s sitelinks expands, the backlink profile should begin to appear and more “natural.” What does Google mean when they say, “any links intended to manipulate PageRank”?