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An Introduction to Black Hat SEO

Hubspot

Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. It’s a more ethical approach that abides by the terms and guidelines set out by search engines. Black hat SEO goes against the guidelines set by search engines and manipulates them to gain higher rankings.

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Link Velocity: How to Use Link Velocity to Your Advantage in SEO

seo.co

If you can naturally scale your link building , the faster the links appear, the better it is for companies looking to maximize traffic and visibility. PageRank is a number assigned to pages by Google that essentially tells us how important they are within the entire index. Google Webmaster Guidelines. Linking Out.

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The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

Candid self-assessments such as these will help save you grief when it comes to problematic page rankings — and will ultimately boost the traffic numbers you desperately want and need. SERP features like featured snippets, related questions and ads with site links are pushing even high-ranking results further down the page.

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The Guide to Building Linked Unstructured Citations for Local SEO

Moz

A prime example of this is their Local Service Ads (LSA) program which acts as lead gen between Google and service area businesses like plumbing and housekeeping companies. We'll talk more about that in a later section titled “Avoiding the bad fish: Risks of ignoring Google’s link scheme guidelines”.

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8 Ways to Use External Links to Improve Your SEO

Single Grain

After reading it, you will learn to see that each outbound link is a new SEO opportunity for you to take advantage of and grow your site’s authority, traffic and online influence. Pro tip: If you’re hesitant to directly swap links, as you should be since Google frowns on it , then engage in a three-way link exchange collaboration.

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Natural vs. Unnatural Links: What’s the Difference? How to Build a Natural Backlink Profile

seo.co

Since their sole purpose is to collect and exchange links, Google views these types of sites as ugly and irrelevant, and any links you post there will be counterproductive for your campaign. One option for backlink builders is using a “no-Follow” link to drive traffic without interfering with Google’s algorithms. Relevance of the Link.

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8 Off-Page SEO Strategies You Should Be Implementing Right Now

Single Grain

Don’t Neglect Niche Edits and Link Exchanges. The more links you receive pointing back to your blog post, the higher it will rank in search results for “best vegan recipes” (and dozens or hundreds of related queries), which will increase your traffic and give you even more opportunities to build backlinks.

SEO 136