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An Introduction to Black Hat SEO

Hubspot

Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. It’s a more ethical approach that abides by the terms and guidelines set out by search engines. Black hat SEO goes against the guidelines set by search engines and manipulates them to gain higher rankings.

SEO 77
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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t? Does PageRank Flow Through Image Links? What Are Some Effective Techniques For Building Links? Is There a Limit?

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The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

Many marketers have obsessed over keyword rankings and spent countless hours researching and optimizing pages for a high-value keyword or long-tail keyword phrase. SERP features like featured snippets, related questions and ads with site links are pushing even high-ranking results further down the page. Misplaced keyword focus.

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The Guide to Building Linked Unstructured Citations for Local SEO

Moz

A prime example of this is their Local Service Ads (LSA) program which acts as lead gen between Google and service area businesses like plumbing and housekeeping companies. All you need is the right tools for the research phase! We’re going to use Moz’s Link Intersect tool to do this research for Bottger Mansion.

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101 Ways to Improve Your Website’s SEO & Improve Your Google Rankings

seo.co

Including one or more of these keywords in your domain name can be helpful in boosting your search rankings, as you’ll get added relevance for related queries. You won’t skyrocket to a number-one position just by adding these pages, but they’re a staple feature that every website needs to have.