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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. Paid Search. Doubleclick. Online Display.

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they've aired? The answer is media buyers. When a brand gets a marketing budget, a portion of that typically goes to paid advertising. That's where media buying comes in.

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The Top 10 Marketing Attribution Software Solutions

Oktopost

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for lead generation. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation.

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Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark Consulting

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. Registration forms (gated content downloads). A conversion is the completion of a defined goal or a transaction.

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The Blockchain Revolution – How It Will Transform Digital Marketing and Advertising

The Lead Agency

What is Blockchain and why should digital marketers be invested in this new technology? In the same way that the Internet radically changed the way we share information, Blockchain is expected to radically change the way we exchange value. How will this affect marketing in the next ten years? History of Blockchain. Efficiency.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? Social Media Statistics.