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8 Ways to Transform Your Live, In-Person Event Into a Virtual Success Story

ClearVoice

Ad Age actually has an event tracker for you to keep up with events being canceled, postponed or “moved online.” For example, when a notable new speaker or event gets added to the virtual event agenda. New thinking (by necessity) is ushering in a new era of creativity for all. Need proof?

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Healthcare Schema Markup and What It Means to Your SEO Efforts

EMagine B2B Blog

In many cases, this is just standard HTML, PHP, and CSS code that is used for displaying content. When discussing healthcare schema markup, I am referring to schema that is targeted at web use cases and I am not referring to schema that is designed for clinical markup or clinical data exchange. Medical Specialty. Medical Cause.

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Killer Content Awards: Meet Our Past Winners

B2B Marketing Exchange

Each year, the B2B Marketing Exchange team ends the conference with the Killer Content Awards, focusing on the best content in B2B! Nominate your fave content campaigns here to see if they have what it takes to take home a Finny at the upcoming 2024 B2B Marketing Exchange ! Curious on what you missed last year?

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7 Tech Trends in Email for Marketers

Adobe Experience Cloud Blog

Email development took another giant leap with CSS coding being added to the mix to make emails interactive in 2012. By motivating the subscriber to complete a task in exchange for a reward, email marketers are creating an engaging relationship with their subscribers. Custom Font Support. Hyper-Personalization.

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More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

They shared a similar approach of offering limited features in exchange for lower cost: messaging was largely limited to emails (except in Salesformics ) and campaign flows were basically linear. It will be adding these as it sells more to corporate marketers, who tend to need them.

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How To Market Your Local Business With Content

DAGMAR Marketing

If someone is searching for “mosquito control Houston,” Google isn’t going to display results for a pest control company in Denver. What it will display—particularly in the organic search results—are local companies that Google deems the most authoritative, authentic, and relevant to a searcher’s query. Downloadable checklists.

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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Here, the objective is to change the way we think about information exchange online. The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention.