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6 Ad Tech Trends to Dominate Post-Covid World

readwrite

While the pandemic has had a huge, disruptive impact on marketing, it’s still crucial to observe what will happen in the digital marketing and advertising spaces. The more accurately marketers understand trends, the more chances they have to beat the competition. of all digital display ad spend by the end of 2021.

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6 Ad Tech Trends to Dominate Post-Covid World

readwrite

While the pandemic has had a huge, disruptive impact on marketing, it’s still crucial to observe what will happen in the digital marketing and advertising spaces. The more accurately marketers understand trends, the more chances they have to beat the competition. of all digital display ad spend by the end of 2021.

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article thumbnail

6 Ad Tech Trends to Dominate Post-Covid World

readwrite

While the pandemic has had a huge, disruptive impact on marketing, it’s still crucial to observe what will happen in the digital marketing and advertising spaces. The more accurately marketers understand trends, the more chances they have to beat the competition. of all digital display ad spend by the end of 2021.

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52 Marketing Terms Every Marketer Should Know

LeadsRX

Marketing and marketing technology (MarTech) have a lot of terms and acronyms, so here’s our list of the most common – and some not-so-common – terms, complete with definitions. Attribution refers to giving credit to a particular advertising campaign or collection of campaigns for conversions. Attribution. Any-Touch Attribution.

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The Ultimate Programmatic Advertising Glossary

Outbrain

Programmatic advertising is preferred by many agencies and advertisers due to its increased efficiency, reach, and scalability. While this automated form of media buying and selling continues to evolve, it also introduces new terminology to the marketing world. Ad Network. Ad Server. Agency Trading Desk.

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How to Keep Your Brand Streamlined Through the Channel

SmartBug Media

Maintaining alignment between marketing, branding, and sales is crucial in every company, but it’s even more important in working with partners because companies might not have direct contact with the end user. Create a Channel Marketing Strategy. The opportunity to reach that new market would outweigh their lack of revenue.

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Top 10 B2C Lead Generation Strategies

LeadSquared

It could be due to offers or ad copies that are not attractive enough, landing pages that aren’t relevant. Incorrect use of forms or confusing content can be another issue affecting your lead generation efforts. Use gated content. Gated content is a means of providing valuable information in exchange for the customer’s details.