The Ultimate B2B Marketing Glossary
Envy
FEBRUARY 13, 2021
Anyone whose title begins with a C is C-level, like the CEO, CISO, CMO, and CTO. Cost Per Click tells you how much it costs to get one person to click on your paid ad. This is your Call To Action, and you need it on ads, blog posts, webpages, social media posts, etc. It's an alternative metric to CPA.
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