readwrite

MAY 14, 2022

The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method. At the end of 2021, programmatic ads expenditure reached over $150 billion, constituting about 71% of the entire digital ad spending.

Advertising Agencies 126

Advertising Agencies Advertisements Advertising Paid Search Agency 126

readwrite

MAY 14, 2022

The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method. At the end of 2021, programmatic ads expenditure reached over $150 billion, constituting about 71% of the entire digital ad spending.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

Hubspot

OCTOBER 9, 2015

Native ads are designed to “look and feel” like they belong with the content on the rest of the page. According to research from Dedicated Media , native ads are viewed 53% more than banner ads. In other words, native ads give you a better chance of getting the visitor to look at your ad and visit your page.

Paid Content 28

Paid Content Paid Search Agency Mobile Advertising Ad Exchange 28

Convince & Convert

AUGUST 2, 2012

Today’s stat of the week comes from the CMO Club , which is a pretty well-known marketing organization, basically did a member survey. Just some quick highlights that are maybe thought provoking or interesting, according to this research, social data impacts decisions for 89% of CMOs. Thank you, Ian, for the great suggestion.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

ClickZ

OCTOBER 29, 2019

When Goodwill wanted to drive foot traffic to their stores as well as create awareness about their larger mission of providing job training and support to local communities, they turned to AdTheorent, a leading provider of predictive digital ad technology. Goodwill banner shown during the AdTheorent campaign. visitations”).

Case Studies 56

Case Studies Case Study Studies Ad Exchange 56

Convert

MAY 18, 2022

Bad user experience can lead to changed user behavior like this: And people installing pop-up blockers to prevent them from ruining their experience (that’s the reason when you look up pop-ups, these ad blockers rank so high on Google.). Their testing revealed that the best time to display their offer is after 10 seconds. Gamification.

Effectiveness 105

Effectiveness Click Rate Conversion Rate Trigger Marketing 105