Remove Ad Exchange Remove Analytics Remove Doubleclick Remove Inbound Marketing
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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

For this post I just wanted to share some of my favorite media and inbound marketing tools that make my job easier, and provide efficient use of my time, so I can spend more of that time with strategy and consultation. Doubleclick. I use it to buy display, video, social ads, and mobile ads, amny times on a CPA basis.

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Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

Let’s look at a similar consolidation about ten years ago, among the original marketing automation vendors.* These were campaign management systems including Exchange Applications, Recognition Systems/Protagona, Prime Response, Intrinsic, Unica, Aprimo, Decision Software TopDog/MarketWide, Alterian and SmartFocus.