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Inbound Marketing Alert! Google Analytics 360 Suite Launched

KEO Marketing

Google’s recently released analytics suite consists of six products that can be used on their own or together, all of which integrate with AdWords and DoubleClick. Tag Manager, Google Analytics Premium and Adometry have all been rebranded and packaged as part of the suite. Learn more about Google Analytics 360 here.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

For this post I just wanted to share some of my favorite media and inbound marketing tools that make my job easier, and provide efficient use of my time, so I can spend more of that time with strategy and consultation. Doubleclick. Skyglue takes Google Analytics to the next level. Paid Search. Online Display.

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A Guide to Social and Paid Attribution Reports

SmartBug Media

Think of when you’ve looked into Google Analytics for source conversion metrics and the numbers don’t seem to add up—this is the major reason why. A few years ago, LinkedIn ads integrated with Google Campaign Manager (formerly DoubleClick Campaign Manager, and apart from Google Ads).

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Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

The rest of the competitors, including the original market leaders, were nearly all purchased as line extensions by much larger firms. On the other hand, as the consolidation proceeds, small marketing automation companies may get pretty cheap. Finally, we come to Web marketing companies.