Ad Exchange Allocation Marketing Budget Newsletter 
Martech
NOVEMBER 21, 2023
But here are a few secrets that savvy marketing leaders should know to help deliver exceptional results despite resource constraints. Doing more with less has a natural end Both the productivity of humans and return on ad spend decrease when they reach saturation. Avoid death by a thousand budget cuts. They can be cultural.
ClickZ
FEBRUARY 9, 2023
Denial Traditionally, marketers often use ad-platform tools to measure performance because they’re free and easy to use. But these tools have some downsides when it comes to accurately measuring cross-channel marketing efforts. Unified ID is kind of like a band-aid solution.
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Digilant
MARCH 15, 2019
Performance marketing is a popular business model that is predicted to grow at a 10% rate in 2020. An average 62% of a brand’s marketing budget already goes to performance marketing and this amount is expected to raise over time. The opportunities are widespread and can be adjusted to best fit the campaign at hand.
Marketing Insider Group
FEBRUARY 5, 2024
As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Keen to see how your marketing playbook compares with the industry’s best? Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes?
NuSpark Consulting
DECEMBER 31, 2011
Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Reassure that the solutions you provide satisfy your prospects needs. What keywords do they use to research your solutions?
Digilant
MARCH 15, 2019
Performance marketing is a popular business model that is predicted to grow at a 10% rate in 2020. An average 62% of a brand’s marketing budget already goes to performance marketing and this amount is expected to raise over time. The opportunities are widespread and can be adjusted to best fit the campaign at hand.
PathFactory
SEPTEMBER 15, 2021
Marketers have already responded by doubling down on content production — the Content Marketing Institute reports that, on average, 26% of B2B marketing budgets are allocated to content. This is a common knowledge gap that causes marketers to frequently miscalculate the effectiveness of their content.
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