Remove Ad Exchange Remove Ad Frequency Remove Analysis Remove First-Mover Advantage
article thumbnail

The Real Story on MarTech: Navigating the new world of consumer privacy

Martech

Defensive services like ad blockers, privacy browsers, privacy search engines, and burner emails are proliferating to meet the demand. Data breaches are increasing in frequency and scale at enormous cost to both organizations and the individuals affected. Already dominating digital ad spend in the U.S., Security vulnerability.

Privacy 123
article thumbnail

73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

Buyers are tuning out (or blocking completely) self-serving promotion and ads. Invest more in personalized, social advertising - We aren't just talking about throwing up a few FB ads and seeing what happens. Both Google AdWords and Facebook Ads work best when your website can handle mobile traffic. Mobile Video.