4 Elements that drive B2B direct marketing results
Biznology
FEBRUARY 9, 2016
If you’re an experienced B2B direct marketer, this is probably not for you. Tip: In several recent lead campaigns, we’ve found that a LinkedIn communication preceding either the mail/phone or email/phone sequence produces a much higher response rate – sometimes by a factor of 2 or 3. 4. Creativity – 10-20% of success.
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