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How influencers and content creators are reshaping brand strategies

Martech

Businesses exist to help brands broker strategic partnerships with leading influencers, like this creator deal that rivaled professional athlete contracts. Moreover, contracts are crucial in defining the scope of work, deliverables, timelines and legal rights, including intellectual property rights and usage permissions.

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The Biggest Questions to Ask a B2B Lead Gen Company

Inbox Insight

Reporting and analytics Robust reporting and analytics should be a key deliverable from any lead generation partner. Compliance and data security When partnering with a lead generation company, it’s crucial to vet their data privacy and security practices. This allows you to track ROI and optimize future efforts.

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B2B data decay and list rental – buyer beware!

Biznology

Historically when list brokers and compilers were asked about this decay rate, they most often responded that it was about 25-30%. Here are three examples of the incorrect information from phone verification done by Adeptpros: (The last names of contacts are withheld for privacy reasons). They are: 29.6% In other words, almost 62.5%