What every marketer needs to know about programmatic advertising
Martech
OCTOBER 19, 2022
Simply put, it’s the automated buying and selling of digital advertising space. Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). For example, a soup company will set a buy order for when the temperature drops below a certain level. Ease of use.
Let's personalize your content