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How to Personalize the Retail Experience with Marketing Data & Technology

Porch Group Media

NOVEMBER 3, 2021

In a study by eMarketer, senior marketers stated the following top three sources: websites (70%), Point-of-Sales (POS)/CRM systems (63%), and email (61%). True, there are still plenty of list brokers who do not take measures to maintain a high-quality source of data.

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