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4 Marketing Trends to be Thankful For

B2B Marketing Traction

Now more than ever agencies need to take a strategic role in developing businesses’ persona, positioning and messaging rather than being the broker of expensive marketing tactics. What marketing trends are you thankful for? Photo from Flickr, Some rights reserved by dracobotanicus.

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Agility Will Rule in the Era of Engagement Marketing

Adobe Experience Cloud Blog

I searched on my phone, landed on some broker page, filled out my information, and off it went to 52 different moving companies. Trending hashtags, viral videos, SnapChat—all of these provide ways for people to relay information within seconds. I got a call back in 5 minutes from one company. The internet never sleeps.

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Why brands keep emailing you to ask how you feel about them

The Customer

The FTC has published a discouragement of this practice, known as list brokering, warning that these lists are often assembled “using illegal means.”). Mike Chi, CMO of the wedding registry startup Zola , says his company sends a follow-up email after every customer service interaction.

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Integrate Social Networks with your Corporate Website with ‘Social Sign On’

Online Marketing Institute

Expect this trend to continue and most major consumer lead corporate websites will have one form or another of Social Sign On within a few years –the trend that the ‘power shift to consumer’ continues. View Comments Bas Reus This is truly a trend like you have written about some time ago.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

Really, I think people count on us to be some of the leaders in social and let them know what we’re thinking about certain trends in the space. Our blog, which is the central hub of our social media strategy , is really where we talk about those trends. It’s not just all about us. That’s an incredible thing.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

Really, I think people count on us to be some of the leaders in social and let them know what we’re thinking about certain trends in the space. Our blog, which is the central hub of our social media strategy , is really where we talk about those trends. It’s not just all about us. That’s an incredible thing.