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New developments in B2B marketing list acquisition

Biznology

Let’s look at what’s new in B2B lists these days. Traditionally, the first step in list development has been working with a list broker who has experience in your target audience category. A new direction in B2B lists. The B2B list industry has changed considerably in the last decade, with the proliferation of social networks.

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B2B data decay and list rental – buyer beware!

Biznology

Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important. In most B2B campaigns, the objective is to find new potential customers.