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Second-Party Market Data: Why You Need It, and Where to Find It

Content Standard

Marketers are always examining their data acquisition channels, looking for ways they could improve. More information means better insights, and better insights support better marketing strategy. Like third-party data, second-party can add depth to your precious first-party market data. Which brings us to.

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Deliverability Blunders & How They’re Solved

eDataSource

List brokers we’re doing really good business there. Which, you know, my other thought was maybe they should stop email marketing altogether if this doesn’t impact them negatively, then nothing will, so they might as well not market if this isn’t impacting them. It’s what we need to do good email marketing.

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Top Internet Advertising Networks

WebMarketCentral

Although Google AdWords and Yahoo! Search Marketing remain the gorillas of online advertising, there are a considerable number of alternatives for generating exposure and clicks. Advertising.com Search, behavioral, and database marketing services for online advertisers. Strictly B2C. Also B2C-focused. Now owned by AOL.

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Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs

Hubspot

Not all current marketing executives knew they wanted to go into marketing -- in fact, many of them started in sales, consulting, human resources, entertainment, software engineering, government, and a myriad of other fields. We thought it''d be fun to ask a range of marketing leaders what their first jobs were.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

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Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Key Points from "Science of Inbound Marketing" Session. People hate outbound marketing (cold calls, spam, junk mail, etc.) This makes inbound marketing a much more effective, and cheaper way to reach people. It is entirely possible for your marketing not to suck. Determine what the half-life of your marketing channels is.