Walker Sands

JANUARY 21, 2020

Choosing a new PR agency is hard. Will an agency understand your business or a technology? A Request for Proposal (RFP) is often the first stage of the PR agency selection process and attempts to answer those questions in a simple and unified way, creating a level playing field for everyone involved. Provide a budget.

RFP 40

RFP PR Paid Search Agency Advertising Agencies 40

Walker Sands

OCTOBER 12, 2020

Your boss tells you to find a PR agency and it better be one that can deliver. We sat down with our B2B aficionado Juliana Allen, SVP of PR at Walker Sands , to ask her views on how B2B companies in AI, security and beyond can be most successful in finding their perfect agency match. How do I determine a shortlist of agencies?

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Biznology

FEBRUARY 13, 2018

I just submitted a proposal on behalf of Gerris Corp and a partner agency in response to a request for proposal ( RFP ) that actually gets it—and may well be the new normal. The RFP was for a year’s social media strategy consulting. there was Abraham Harrison , my first digital PR agency. 50’s a fail.

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Biznology

JUNE 28, 2018

I have been helping a very smart client in their RFP process to select a vendor for their marketing campaign. The initial reaction from the client was that this agency seemed “too slick” and that the technology “seemed too good to be true.” One of them really stood out. This is where it got interesting.

RFP 162

RFP Work Management Marketing Management Vendors 162

Biznology

FEBRUARY 25, 2016

I have been helping a very smart client in their RFP process to select a vendor for their marketing campaign. The initial reaction from the client was that this agency seemed “too slick” and that the technology “seemed too good to be true.” One of them really stood out. This is where it got interesting.

RFP 80

RFP Work Management Marketing Management Vendors 80

Convince & Convert

MAY 4, 2010

On mid-1990s projects, for example, typically organizations defined hundreds of requirements and went through protracted RFP processes in search of the best software and system integrator. Ive founded 5 companies, and spent 15 years running digital marketing agencies. As for the ideal dynamic today, Enterprise 2.0

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Sword and the Script | B2B

DECEMBER 28, 2022

Why clients hire agencies, consultants and freelancers: an extra pair of hands. Read more: The Top 3 Reasons Clients Hire Outside Agencies, Consultants and Freelancers. What sources of information do B2B buyers trust? 66% said conferences (including virtual). Read more: Quick Summaries to 5 Surveys of PR and Corporate Communications.

PR 80

PR Trust Marketing Stats B2B Marketing 80