Zoominfo
FEBRUARY 25, 2021
Things start to get a little messier when sales and marketing don’t necessarily agree upon what “buying behavior” actually means,—and truthfully, this kind of buyer interest can be expressed in many different ways. The end result is often a rubric of what cumulative or singular actions constitute a behaviorally qualified lead.
Zoominfo
FEBRUARY 25, 2021
Things start to get a little messier when sales and marketing don’t necessarily agree upon what “buying behavior” actually means,—and truthfully, this kind of buyer interest can be expressed in many different ways. The end result is often a rubric of what cumulative or singular actions constitute a behaviorally qualified lead.
PathFactory
JULY 3, 2019
We’ve gone well beyond supporting sales in a trade show with some glossy pamphlets, right? Several years ago when I looked up the content that our customers were seeking to activate to get their buyers to engagement, it wasn’t very well tagged, to be honest. Jeremy Roberts: It’s complex.
Expert insights. Personalized for you.
240 
Let's personalize your content