Activities Lead Qualification Sales Qualified Opportunity Trade Show 
Zoominfo
FEBRUARY 25, 2021
Things start to get a little messier when sales and marketing don’t necessarily agree upon what “buying behavior” actually means,—and truthfully, this kind of buyer interest can be expressed in many different ways. The end result is often a rubric of what cumulative or singular actions constitute a behaviorally qualified lead.
Zoominfo
FEBRUARY 25, 2021
Things start to get a little messier when sales and marketing don’t necessarily agree upon what “buying behavior” actually means,—and truthfully, this kind of buyer interest can be expressed in many different ways. The end result is often a rubric of what cumulative or singular actions constitute a behaviorally qualified lead.
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