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The 22 Best Virtual Event Platforms

Webbiquity

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Host virtual conferences, trade shows, job fairs, and more. Pricing: contact vendor. Pricing: contact vendor. Total reviews: 339. Average user rating: 9.53 (out of 10). Total reviews: 156.

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The Founder Interview Series #30: Stas Zaslavsky, VII Events

Webbiquity

Activity in the virtual events space has exploded this year, as businesses across industries have reallocated 67% of budget dollars originally intended for live events this year to online conferences, meetings, and expos. Not surprisingly, virtual event technology vendors have responded.

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The Ultimate Guide to the B2B Marketing Automation Solutions

Valasys

Integrating the B2B marketing automation solutions with all the technology vendors. Marketers using automation solutions can benefit immensely from templates and pre-built programs for email, landing pages, webinars, trade shows, lead scoring and lead nurturing. Running omnichannel campaigns that are consistent and personalized.

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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. They apply technology to a difficult process.

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An Interview of Steve Gershik of 28Marketing

ANNUITAS

He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications. Those classic marketing activities may feel comfortable, but unfortunately, they’re the career limiting behaviors that lead to CMOs having the shortest tenures of any executive in the C-suite.

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Fashion Shows. Trade Show. Group Activities.

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Marketing Automation: Bringing a Gun to a Knife Fight

WebMarketCentral

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?