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Customer Experience is the Core of Big Data Marketing (with Russell Glass, Head of Products, Marketing Solutions at LinkedIn)

Crimson Marketing

So what separates the ‘movers’ from the ‘shakers’? He then shares how this approach dramatically reduced an unsustainably high churn rate for Eloqua. Russell explains how to make your mobile martech activities relevant, in order to reap the rewards of “right message, right time.”.

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“How I Work”: Allison Munro, Head of Sales & Marketing at Viafoura @yomunro #HowIWork

Heinz Marketing

Allison has a distinguished and decorated career spanning both sales and marketing leadership roles at companies such as Oracle, Eloqua, NextJ Systems and more. She also actively invests time in mentoring the next generation of marketing leaders around her. First app checked in the morning? Number of unread emails right now?

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few. The best marketers are using digital marketing solutions to flag them when customers are actively downloading premium content on their sites or browsing trial signup pages. Marketing automation. Mobile Video.