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Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

But long, complicated sales cycles need more than just names and numbers. Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows.

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The B2B Marketer’s Quick Start Guide: ABM Orchestration

Heinz Marketing

This doesn’t have to be your criteria but could be some key differentiators between platforms. Integrate data silos while de-duping and normalizing records so your sales and marketing teams have a single source of rich, accurate account data. Account targeting functionality. Reviews/rating: G2 Rating: 4.2 / 5.

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Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg

But long, complicated sales cycles need more than just names and numbers. Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows.