Hinge Marketing

OCTOBER 10, 2019

Scott Brinker, VP, Platform Ecosystem at HubSpot & Program Chair of MarTec: “When it comes to marketing technology we have gone from ‘suite versus best-of-breed’ to open platform ecosystems with certified apps/tools that are designed to plug into the platform for actions such as influencer marketing, database record de-duping, and so much more.

Marketing AI 91

Marketing AI De-duping Service Marketing & Strategy 91

Heinz Marketing

AUGUST 5, 2021

This doesn’t have to be your criteria but could be some key differentiators between platforms. Integrate data silos while de-duping and normalizing records so your sales and marketing teams have a single source of rich, accurate account data. Account targeting functionality. If so, how do they identify these accounts?

Account Based Marketing 120

Account Based Marketing ABM Marketing Automation Services De-duping 120

Zoominfo

APRIL 23, 2020

Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. You can also line up pre-show and post-show activities: happy hours, on-site visits, dinners, coffee, follow-up meetings with prospects and clients alike. You know it will.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. You can also line up pre-show and post-show activities: happy hours, on-site visits, dinners, coffee, follow-up meetings with prospects and clients alike. You know it will.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153