Activities API Classified Ads Multivariate analysis 
chiefmartech
DECEMBER 7, 2020
For certain marketing tasks, such as optimizing multivariate testing of content or optimizing ad spend, machine learning powered software can do a much better job than a human marketer at analyzing all the data in its model to determine the optimal decision. MODEL MAKERS & MODEL BREAKERS.
Convert
JUNE 2, 2022
This kind of simplified analysis works in a steady state, where there’s no impact from changes in external factors or factors that cannot be controlled. Another consideration when segmenting is whether to design an experience with segmentation in mind or define the segments after the experience is activated/completed.
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