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Predictions for B2B digital marketing in 2013

Biznology

Photo credit: Wikipedia. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. But the critical driver is the recent arrival of the Facebook Exchange (FBX) ad platform, which will allow banner ad bidding and retargeting to specific individuals, based on data matching.

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Five Ways B-to-B Marketers Need to Change Their Game

Biznology

Image via Wikipedia. First, you need to take an active role in the early stages of the buying process, to ensure that your solutions are front and center, and that you are in the game of influencing buyers as they educate themselves online. Active social media outreach. So marketers have to think differently today.

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