customer 
Customer Experience Matrix
NOVEMBER 19, 2008
So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. Basically they suggest that Marketbright , Pardot , Marqui and ActiveConversion , are all pretty much comparable in market presence to Manticore and Market2Lead. Yet there are so many more vendors I could add.
LeadSloth
APRIL 29, 2009
In alphabetical order: ActiveConversion B2B Marketing Blog. Marketo Modern B2B Marketing Blog. Marketo publishes a steady stream of interesting articles, now including articles written by Maria Pergolino from the Inbound Marketer blog (also on the earlier Top-10 ). This is my new discovery.
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Customer Experience Matrix
JULY 8, 2009
But Eloqua , Silverpop and Marketo remain industry leaders. Note: after I posted this, it was pointed out to me that the bulk of traffic on several sites relates to customer log-ins rather than marketing prospects. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo.
Customer Experience Matrix
JULY 11, 2011
The remaining five vendors in my data (Pardot, Marketo, Eloqua, Manticore Technology, and Genius) have 69% of their clients in the small and mid-size segments. There a few mid-sized vendors who didn’t make the report at all, including Act-On Software and ActiveConversion, which have about 300 clients each.
Customer Experience Matrix
JANUARY 11, 2011
Since these are also fast-growing firms, let’s use a figure of $120,000 per employee, which happens to be the average for Neolane, HubSpot, Marketo and Infusionsoft. These include ActiveConversion, Act-On Software, Genoo, LeadLife, eTrigue, Marqui, and others. That yields $56 million.
Customer Experience Matrix
MARCH 26, 2009
Naturally, the vendors showing them to me have all thought very carefully about their designs and made the best choices they could, typically based on feedback from their customers. As a result, they tend to be quite certain that they have made the right decisions and are correspondingly unreceptive should I suggest otherwise.
Customer Experience Matrix
NOVEMBER 5, 2009
The movement is coming mostly from the marketing automation side, presumably because there is more money to gain by moving into sales from marketing systems than vice versa: - marketing automation systems for small businesses ( Infusionsoft , Office Autopilot , Net-Results , ActiveConversion , etc.)
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